When Firebrand needed as much blogger coverage of Firebrand Monday as possible as quickly as possible with only two weeks to kick-off, Abraham & Harrison secured approximately 100 blog posts, the group in Facebook grew to over 600 people in the course of two weeks, and in a matter of a couple weeks, Abraham Harrison was able to create fantastic buzz and real interest (and eyeballs) in what Firebrand had to offer.

Problem: Firebrand needed as much blogger coverage about Firebrand Monday; the Monday after the Superbowl, Firebrand showcased the best Superbowl commercials. With only two weeks Abraham & Harrison needed to create as much conversation around this new and unique company. Strategy: Abraham & Harrison focused almost exclusively at getting the A-List, marketing, advertising, and PR bloggers to post about Firebrand and its Firebrand Monday event. This was a personalized outreach that focused on conversations and personal relationships. Tactics: It was a classic case of pulling out the Rolodex (or Blackberry) and reaching out to the connections that Abraham & Harrison have nurtured. These conversations and interactions were carried out over Twitter, Facebook, email and ultimately blogs. Abraham & Harrison created 3 separate Social Media News Releases. One of these videos was created specifically for the A-List blogger outreach. It contained an exclusive video that A-List bloggers got to see before any one else in the general public: http://firebrandbloggerexclusive.smnr.us/ In addition to the focus on blogs Abraham & Harrison created a group in Facebook, sharing commercials and other gifts with members. Results: Firebrand Monday was a great success with Abraham & Harrison securing approximately 100 blog posts. The group in Facebook grew to over 600 people in the course of two weeks. In a matter of a short period of time Abraham & Harrison was able to really create a fantastic buzz and real interest in what Firebrand had to offer.