When a high-profile, controversial, international businessman decided to move from the corporate world to Hollywood as a movie producer, he realized that his past had followed him online. Since movie production depends on reputation and outside investors, he needed to make sure his Google search results were clean. Abraham Harrison's efforts resulted in the online reputation garnering a much improved image. The results associated with both the client's name and his company's name were both positive and helped reduce the negative results and image previously associated with the search term.
CHALLENGE The client, a high-profile Hollywood film producer had a negative online image. Having formed a new movie production company with a new partner, our client needed to have his reputation cleared online to remove the false or inflammatory stories. STRATEGY To regain control of the clients online reputation and to clear it of this negative and false information. Abraham & Harrison needed to promote the presence of the client in the online realm with a goal of positive and neutral results dominating the first 3 pages of search results. TACTICS Abraham & Harrison launched a large and multi-pronged Defensive Search Engine Optimization (DSEO) campaign. This meant that multiple domains, blogs and Social Network profiles were purchased and created for both the company and the individual. These sites were then populated with many positive and neutral articles which were then cross-linked and submitted to all of the search engines. RESULTS Abraham & Harrison's efforts resulted in the online reputation garnering a much improved image. The results associated with both the client's name and his company's name were both positive and helped reduce the negative results and image previously associated with the search term.