Internet Analyst and Web Strategist
I love you and I miss you and I hope you’re well and Godspeed to you and your wonderful family!
Abraham Harrison has years of experience reaching out to people were they spend their time online, reaching far back to the late 80s, well before Abraham Harrison was a twinkle in our eyes. We are experts in the art of building reputation and relationship with people online, be it on Facebook, MySpace, message boards, Yahoo and Google Groups, YouTube, Twitter, mailing lists and Listservs, email, and even Usenet.
When it comes to direct outreach to folks on Twitter, Facebook, and LinkedIn, Chris Abraham, our President, personally has over 2,000, 2,300, and 1,500 followers, friends, and connections, respectively, just on his own.
I wrote this a couple years ago, but it is still really relevant, especially after all the interest in Jonathan Trenn’s article, Flogging: Advertising or not - it’s wrong. Wrong or not - it’s inevitable:
by Jonathan Trenn
It could have been a great marketing ploy. It could have be fun. Heck, it would have been a great case study to blog about.
Instead it was a completely fake. Crap.
If you’re involved in advertising then you know about the AMC show Mad Men, which directly takes you into the fictitious Madison Avenue ad agency Sterling Cooper. Based in 1962, it’s gives us slew of stereotyped characters that meld well together. You can smell hte cigar smoke and cologne just watching it.
When a high-profile, controversial, international businessman decided to move from the corporate world to Hollywood as a movie producer, he realized that his past had followed him online. Since movie production depends on reputation and outside investors, he needed to make sure his Google search results were clean. Abraham Harrison's efforts resulted in the online reputation garnering a much improved image. The results associated with both the client's name and his company's name were both positive and helped reduce the negative results and image previously associated with the search term.
When Firebrand needed as much blogger coverage of Firebrand Monday as possible as quickly as possible with only two weeks to kick-off, Abraham & Harrison secured approximately 100 blog posts, the group in Facebook grew to over 600 people in the course of two weeks, and in a matter of a couple weeks, Abraham Harrison was able to create fantastic buzz and real interest (and eyeballs) in what Firebrand had to offer.