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My buddy David Gelles is now a Technology reporter and blogger for the Financial Times and I was so happy to see David writing about Twitter PR, something very dear to my heart, Companies use Twitter to pack PR punch, including Scott Monty of Ford as well as the gang from PepsiCo’s Pepsi Max controversy

New Year!

Here’s my latest-and-greatest blog post for AdAge Global Idea Network, There Is Nothing ‘Mc’ About McCafe in Europe...

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I am back in DC and settled now with awesome Verizon FiOS DSL connectivity. Sorry I am late with this but Merry Christmas and a Happy New Year! The following Christmas Card was created by my awesome rockstar uncle, Jack Abraham — he’s a photographer:

By Jonathan Trenn: 

may as well take a stab at it…

1) The relationship between traditional agencies and clients will strengthen, then start to fall apart

The recession means that marketing executives will be wanting to stay with the things that they’re familiar with…meaning traditional advertising.  This is bad news for many of us who look to make our coin in the online arena.  But in many sectors, the traditionals will not be able to adequately address the then current needs of clients.  Cost inefficiencies and the lack of imagination will combine to force marketing executives to look more and more at social media.  Most traditional agencies won’t be ready.  The changes will begin to be noticeable in late 2009.

By Jonathan Trenn:  

In one business day, Scott Monty showed us why companies still own their brand, why PR still matters, and why he’s a top notch social media strategist.

TheRangerStation.com, a 10 year old fan site for Ford Ranger owners and enthusiasts, had been selling unliscenced Ford merchandise with the Ford logo on it.  This caught the attention of the Ford legal team who promptly sent TheRangerStation a cease and desist letter.  When TheRangerStation’s owner went public about the letter, chaos began to ensue as the owner conveniently omitted the fact that he had been selling counterfeited material.  This began a backlash from many online where they bought into the idea that the little guy was being knocked around by the huge company.