by Jonathan Trenn

This is a post I could probably update every three months.

I just was part of a conversation over at Mac Collier’s blog, The Viral Garden. It’s one of the top social media blogs, and deservedly so, as Mac is one of the top strategists in this burgeoning field.

As word of mouth marketing has proven to travel further, faster and more effectively than traditional marketing, the development of a comprehensive online advocacy program is vital to promoting any idea, product or person.