Simon Owens has an excellent post over at Bloggasm, The Politics of Digg.  He gives an indepth analysis of how top “Diggers” use and/or game Digg to get high rankings.  It involves a helluva lot.  Relationship building.  Timing.  Persistance.  Free time.

It’s very much now a quid-pro-quo environment.  It’s people developing relationships over time to help one another’s Diggs.  While that may be obvious, the point is that for the top people on Digg, it has become IMPERATIVE for long term success.

In a display of how overly focused some of us are on certain aspects of social media, there’s now a story out there coming from a LA Times blog:  Digg bury brigade: 28 negative McCain stories buried in the past 30 days.

Several had received “more than 700 Diggs”  and all had received at least 180 Diggs.

700?  185?  Please.  Maybe on Digg that’s something, but in the world of politics, 700 votes are probably less than the average precinct.  That’s less than two people per Congressional district.