Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc. This strategy involves the development of key creative and general messaging by the client and allowing our team of Online Grassroots experts to run with it, determining the best way to roll that up into what the demographic audience would be most receptive to.

Chris Abraham is an Internet analyst, web strategy consultant, and founding partner of Abraham Harrison LLC, specializing in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris is a leading expert on corporate and PR blogging with a focus on citizen journalism, new marketing, and search engine optimization (SEO).

Chris has been an Internet technologist for over fifteen years and focusing on online virtual community building and collaboration. Chris has participated in online communities for over 20, including BBS's, USENET, ArtsWire, TMN, The Well, Howard Rheingold's Brainstorms, and many others. Chris has been developing for the web since 1993 (NCSA Mosaic and MacWeb) and maintaining blogs since 1999.

Before consulting, Chris was on the interactive Online Advocacy team at Edelman, served as Technology Strategist at New Media Strategies, Inc. Chris lives in Washington, DC, on Capitol Hill.