Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection.

Chris Abraham is an Internet analyst, web strategy consultant, and founding partner of Abraham Harrison LLC, specializing in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris is a leading expert on corporate and PR blogging with a focus on citizen journalism, new marketing, and search engine optimization (SEO).

Chris has been an Internet technologist for over fifteen years and focusing on online virtual community building and collaboration. Chris has participated in online communities for over 20, including BBS's, USENET, ArtsWire, TMN, The Well, Howard Rheingold's Brainstorms, and many others. Chris has been developing for the web since 1993 (NCSA Mosaic and MacWeb) and maintaining blogs since 1999.

Before consulting, Chris was on the interactive Online Advocacy team at Edelman, served as Technology Strategist at New Media Strategies, Inc. Chris lives in Washington, DC, on Capitol Hill.